After 90 Years
By the end of 1996 Blue Bell became the third bestselling ice cream company in the United States. With its products available in 14 percent of supermarkets nationwide, Blue Bell held the number three position behind Dreyers Grand and Breyers, both of whom sold their products in 85 percent of the nation's grocery stores. In 1997, the year that Blue Bell celebrated its 90th anniversary in business, company sales grew 17.8 percent.
The Houston area had always been the companys strongest market, with 66 percent of supermarket ice cream sells. In Dallas they reached 60 percent market share and San Antonio and Austin reached 53 percent.
Later in 1999 Blue Bell launched Rainbow Sherbert cups which contained a swirl or orange, strawberry and lime flavored low-fat ice cream.
As long as ice cream lovers abounded, Blue Bell could be expected to keep them, and its business, smiling.
The Houston area had always been the companys strongest market, with 66 percent of supermarket ice cream sells. In Dallas they reached 60 percent market share and San Antonio and Austin reached 53 percent.
Later in 1999 Blue Bell launched Rainbow Sherbert cups which contained a swirl or orange, strawberry and lime flavored low-fat ice cream.
As long as ice cream lovers abounded, Blue Bell could be expected to keep them, and its business, smiling.
